About Blue Hour

"The sun has set, but night has not yet fallen. The hour when one finally finds oneself in renewed harmony with the world and the light.
When the night is not yet to find its star."

—— Jacques Guerlain

Hi, nice to meet you.

English Name: Blue Hour

Refers to the brief period of twilight before sunrise and after sunset.

Chinese Name: 东方既白, 落日绀宇

"东方既白" (Dōngfāng Jì Bái)

is taken from Su Shi's "Red Cliffs Ode," which describes the early dawn, when the sky is beginning to show the first light of day.

"落日绀宇" (Luòrì Gàn yǔ)

is derived from Xu Shen's "Explaining Simple and Compound Characters," describing a traditional Chinese blue that resembles the twilight sky just after sunset.

We hope you can have your own Blue Hour
in every season and every kind of weather.
There’s no scorching sun,
only a gentle breeze and the sound of waves.
In the soothing blue,
let the moon bid you goodnight on our behalf.

Our store specializes in clothing and accessories.
We favor designs that
focus on tailoring without being restrictive,
using comfortable and textured fabrics.
We hope to bring a touch of joy to those who know how to enjoy life.

Our Hang Tag

Drawing inspiration from our brand philosophy:
"
Blue Hour symbolizes a moment of quiet personal enjoyment.
We hope that whether you are browsing our store or wearing our clothes,
you will feel a sense of tranquility.
No matter how busy life gets,
we hope everyone can have their own Blue Hour.
"
Therefore,
the low-saturation blue card represents Blue Hour,
giving a very tranquil feeling.
The card is inscribed with #OwnYourBlueHour,
which overlays the blue card,
symbolizing our desire to share our beloved Blue Hour with you.

Additionally,
we hope this card can help you record your "Blue Hour",
which is the moments when you are enjoying a wonderful life.
If you capture beautiful photos with the card,
feel free to share them with us.
Wish you a best life!

Our Model

All product images are taken by our brand manager
or our in-house model, KUI.

We do not use filters or color adjustments,
ensuring what you see is what you get.

KUI
Height: 168cm
Weight: 44kg
Bust: 78cm
Waist: 60cm

Quality Inspection Process

Our brand owns its own factory, and every new item and shipment undergoes strict quality control before being sent to our warehouse in Canada.